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No business in their right mind is going to just disable advertising altogether. There’s no other viable way to support a search engine. Google search has been supported by advertising since day 1.
They can fix search without removing advertising. Preventing them from simply paying off others to be the default could be enough.
A decentralized search engine, running on something like what Locutus (neo-Freenet) is intended to be, can work without a business.
Okay but no non-business is going to buy Google Search…