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I actually think it isn’t the AI photo or video manipulation part that makes it a bigger issue nowadays (at least not primarily), but the way in which they are consumed. AI making things easier is just another puzzle piece in this trend.
Information volume and speed has increased dramatically, resulting in an overflow that significantly shortens the timespan that is dedicated to each piece of content. If i slowly read my sunday newspaper during breakfast, then i’ll give it much more attention, compared to scrolling through my social media feed. That lack of engagement makes it much easier for missinformation to have the desired effect.
There’s also the increased complexity of the world. Things can on the surface seem reasonable and true, but have knock on consequences that aren’t immediately apparent or only hold true within a narrow picture, but fall appart once viewed from a wider perspective. This just gets worse combined with the point above.
Then there’s the downfall of high profile leading newsoutlets in relevance and the increased fragmentation of the information landscape. Instead of carefully curated and verified content, immediacy and clickbait take priority. And this imo also has a negative effect on those more classical outlets, which have to compete with it.
You also have increased populism especially in politics and many more trends, all compounding on the same issue of missinformation.
And even if caught and corrected, usually the damage is done and the correction reaches far fewer people.