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It’s just that most people just genuinely don’t care enough about what’s happening to other people enough to do anything beyond just saying that Amazon is bad. On top of that as Amazon starts to drive other stores out of business it does start to slowly become the only choice for getting certain things. So with those two combined expecting personal consumer choice to really make a difference is not realistic, this is the kind of thing that needs the government to intervene on to force Amazon to unionize and to potentially break it up like is being discussed with Google.
If the workforce was 100% unionized, they may realize they don’t need bosses. There’s a word for this, but I can’t think of it right now.
If it’s step 1, cooperatives. If it’s step 2, communism.