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It’s obviously a warmer white compared to the clinical colder white they have currently. Warmer colours just feel more homely. I wouldn’t want a cold officey white in my house
This isn’t a painting problem. This is a lighting problem
It can be both, warm lights don’t massively affect how cold/warm something is compared to other objects
The light is clearly a cold light, and the reflection magnifies that effect. The sample is much less reflective.
I’m no expert but, wouldn’t this be the sheen/finish of the paint itself?
Sure, but that doesn’t change the fact that, due to the placement of the camera, we are not getting a fully accurate comparison. Need more neutral lighting for that.