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Gfycat had the excellent business model of hosting a load of high bandwidth content and not making any money from anyone
You forgot the excellent idea of being highly integratable to the point end users don’t even know the gifs they’re seeing are from gfycat
Really though. On Reddit at least, how often did you actually go to gfycat instead of just viewing on Reddit’s webpage or a third party app?
When I wanted to hear the audio, I would click through to get the video interface. Usually for pr0n.