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It is stupid, yes, but they wouldn’t be able to do that anyway.
I’m fairly certain that the article is using the wrong term here and the problem is that the name Skywalker is trademarked.
You wouldn’t be able to trademark the name Jane Doe so you wouldn’t be able to prevent someone from using it.
A trademark does not prevent a person from using a term in a non-commercial setting, it does prevent other companies from doing so.
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International and UK law are similar in this regard…