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When I say free money to the owners, I mean the primary effect on the market is only to increase the price, giving more money to sellers and more equity to owners. Without a significant increase in supply, it won’t help much and giving 25k for single family homes would be counterproductive in general in my opinion. You want to fuck speculators and parasitic landlords, you do it by increasing supply. That can include a focused effort on high density and mixed use housing that the 25k doesn’t help with.
Note that the proposed incentive only goes into play after a set level of housing stock is constructed. So significant new stock with advantage to people seeking first primary residence.