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I like that indie games are bringing demos back. Like actually playable demos, not like a tech demo, the first 1-5 levels, so you can get a proper feel for the game before you shell out. 6 of the last 9 demos I played in the past year resulted in me purchasing the game.
That’s how drug dealers gets you addicted haha
And they do it because it works. It builds good will, shows that the product is high quality, clean and pure.