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Always has been.
It really hasn’t though. MS used to make money selling Windows and other software licenses for shit that you owned. Back in the day before personal data was The New Oil.
I used Windows back then (edit - and MSDOS before that). There was already EEE as far back as Netscape Navigator and they are far from the only example. https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish
Then there is the whole “they stole from Apple who stole from Xerox” before that.
Essentially - at every juncture where MS has had competition, they have behaved poorly. “Linux is a cancer.” Sure thing, Ballmer.