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What gets me is how even if there isn’t a hard law, the response should be to cease the activities because they are such a gray area, not this vague “oh gee, this might be a problem maybe”.
Found it.
https://electionlawblog.org/?p=146397
You know what his loophole is? He’s not offering money TO vote or GET registered, he’s just making the terms of the lottery be that you have to BE registered. Again, it’s obvious, but by the letter I think it avoids this.