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I agree with what you say. However, given that indeed journalists should in theory be objective, I would expect that newspapers would give the analysis of policies, positions, etc of the candidates. I would not, however, expect the newspapers to connect the dots and draw the conclusions for the audience, but rather the audience should do it for themselves. This is why the whole endorsement things seems a bit strange to me.
The intent of an endorsement is “on this basis we recommend candidate X” - it’s an argument not a dictate but I understand your point.