The difference is that each Windows upgrade is objectively worse.

Also, even if it wasn’t, a large number of the people who use Windows don’t continue to do so because they really loved Windows, it’s because they’ve always used Windows and don’t want anything to ever change.

So each EoL kicks their asses off their ledge and they have to make the biggest fuss about it, because that is just what using a computer is for them.

It’s just a mentality thing, and not something they’ll readily put into words because it’s clearly futile and churlish.