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A charge back just means he can’t use his cads to buy from them. He can always just use cash anyways. Not a big lose.
“oh no I can’t buy anything from the company that just tried to rip me off! Which of the 10 other companies can I now go to to buy video games?”
It doesn’t even necessarily mean that. I have had to charge back 5 times, and only one of them refuse credit card now.
Yes, I know. In this case though it appears to be an online transaction not in store so no cash isn’t an option. That said, as I pointed out, generally even that won’t be the case most of the time. It’s just the worst case.