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This time is a little different. A lot of slightly older but really decent hardware won’t be compatible with Window’s TPM requirements. They’re forcing their customers to buy all new hardware for an overall worse experience. Pair that with the upcoming Trump tariffs and you’ll see some people second guess their next choice of OS if it means they can save on a lot of money if they make some concessions on what they want. I’m not saying it’ll be a huge change but at least it’ll keep ticking up the Linux market share enough for some software publishers to start offering their products on the platform like Steam already is.
For most non-tech savvy people, the OS is part of the computer. It comes with win 10, that’s just the way the computer works and it will stay with 10 until the hardware fails or is too slow and they need a new PC. They’re not separate. And if a PC costs more, they’re just going to deal with it longer or give up on a desktop/laptop and do more on their phones.