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i am incredibly confused by what you mean, Microsoft’s website clearly states the extended end of supoort for 7 was jan 2020 as stated here https://learn.microsoft.com/en-us/lifecycle/products/windows-7, and besides, the marketshare for windows 7 was still growing in 2012
by any chance, do you mean a push over to windows 7 from something like xp? or are you talking about a push from 7 to 8, which never really happened as all the focus was on the impending 2014 windows xp end of support date
No. I mean the push to switch away from Windows 7. Windows 8 was released in 2012, which is when Microsoft began pushing users to switch. The end of extended support is almost a footnote; it doesn’t even register as a blip for most users. It’s the release of the successor that begins the big marketing push.