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They’re not spending ANYTHING like 50% on the tech work. Reminder: one of the most profitable companies on the globe. The huge profit comes from the HUGE gap between their costs and their income. So no, it’s not proportionate at all, and it’s gullible for anyone to pay them to reduce ads when they could block them for free.
That’s like your opinion, man. In any case they are not charging creators, they are paying creators. Whether it’s profitable, just, fair, or whatever, it’s beside the point.