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At $3,500 I can’t imagine why it didn’t take off!
Definitely the colors.
With no controllers made by Apple, it seems VR gaming wasn’t an intended use either as devs aren’t going to port games if most users don’t have them. Which only leaves people who will pay that price for a glorified external monitor.
Also software lock so you can’t have more than one virtual monitor. They even limit software zoom. This is a prison you wear on your face.