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Well that’s sort of my point. It’s an algorithm, or set of techniques for making one, that’s been around since the 50s. Being around for a long time doesn’t make it not part of the field of AI.
The field of AI has a long history of the fruits of their research being called “not AI” as soon as it finds practical applications.
The system is taking measurements of its problem area. It’s then altering its behavior to produce a more optimal result given those measurements. That’s what intelligence is. It’s far from the most clever intelligence, and it doesn’t engage in reason or have the ability to learn.
In the last iteration of the AI marketing cycle companies explicitly stopped calling things AI even when it was. Much like how in the next 5-10 years or so we won’t label anything from this generation “AI”, even if something is explicitly using the techniques in a manner that makes sense.