I run a repair shop and work with consumers on a daily basis.

I’ve had dozens of occasions where a client is about to be spending hundreds on advanced data recovery service, but I had them check OneDrive.com only for them to discover everything they cared about is already there.

I’ve also had plenty of occasions where someone hands me their “backup” only for it to be a blank external drive that they plugged in and assumed would “just work”

I would argue that Microsoft’s strategy is actually highly effective for getting tech novices connected to a backup solution that doesn’t add anything new to the to-do list. Windows Users really have to consciously go against the grain to end up paying for advanced data recovery services.