Bots, payola, and corporate greed?
  • CrayonRosary@lemmy.worldEnglish
    7·
    5 months ago

    I don’t listen to hiphop, and this is the first I’m hearing about this.

    UMG approved, published, and launched a campaign to create a viral hit out of a rap track that falsely accuses Drake of being a pedophile and calls for violent retribution against him

    This sounds pretty bad. And if UMG marketed it as much as the lawsuit claims, maybe he actually has a case.

    And this actually resulted in a shooting and break-ins.

    • Kbobabob@lemmy.worldEnglish
      30·
      5 months ago

      Dude is a pedo though…

      Drake was arrested on November 24, 2019, and was later indicted on charges of Attempted Coercion and Enticement of a Minor in violation of 18 U.S.C. § 2422(b) and Attempted Use of Interstate Facilities to Transmit Information About a Minor in violation of 18 U.S.C. § 2425.

      On April 8, 2021, after a four-day trial, a jury found Drake guilty on both counts.

    • 474D@lemmy.worldEnglish
      21·
      5 months ago

      UMG didn’t market it, Drake himself did by voluntarily participating in the beef, even acknowledging early on it would probably be used against him (because there’s no shortage of creepiness). Drake has been throwing shots at basically everyone for a decade, this didn’t just pop up. So many people were ready for his downfall, that made it 100x more popular than UMG did.

      • Microw@lemm.eeEnglish
        3·
        5 months ago

        All of that is true, but I’m pretty sure that UMG did market it nevertheless. That happened after the release, not before it - but when the UMG executives realized what cultural phenomenon this song was, they definitely wouldnt let it just fizzle out organically.

    • steeznson@lemmy.worldEnglish
      9·
      5 months ago

      He accused the other guy of beating his wife during the beef too. Lawsuit doesn’t mention that.

    • YarHarSuperstar@lemmy.worldEnglish
      8·
      5 months ago

      You’re right, fuck major labels for sure and this is more evidence supporting that, but fuck drake too that dude is a creep and he can fuck off