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The CEO said on twitter that even their $200/month pro plan was losing money on every customer: https://techcrunch.com/2025/01/05/openai-is-losing-money-on-its-pricey-chatgpt-pro-plan-ceo-sam-altman-says/
I don’t see how they would become profitable any time soon if their costs are that high. Maybe if they adapt the innovations of deepseek to their own model.