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The only half reasonable argument I’ve seen is that requiring pasteurisation (supposedly) makes it difficult for small dairy farms that want to sell direct to consumer, and forces them to sell to large milk companies for a far lower price. I have no idea how valid that argument is.
I don’t think so. I remember that we bought milk directly from the farm as a kid (Germany, so experiences may vary), but it always got collected in a big container that automatically pasteurized it during storage. Every farm had those, so they couldn’t have been that expensive.