Lamar filled the stage with performers, but none of them seemed to be white. While most may not even have noticed, some particularly upset users took to X to express their frustration.
“There’s no diversity in the half time show. DEI only goes one direction and this horrible halftime show perfectly represents why DEI needs to die,” a user wrote.
Was never an issue when ya’ll were pouring acid to get us out of the pool. Or when we couldn’t go to “white only” businesses. Or schools.
A white performer can have an entire stage of nothing but white dancers and they wouldn’t say boo, but the black performer does the same, suddenly they see it as unfair. 🙄
Why are we still printing articles that quote nothing but tweets as if it’s real reporting on real human opinions instead of a psyop bot farm?
In the event you didn’t know what to think, here’s a large group of possibly real people who have maybe computer-generated opinions, that you can actually agree with, right now!
Look at how many there are, truly this is an accurate representation of your countrymen, and you… disagree with them? What’s it like being on the outside, looking in, nerd?
Thankfully, media literacy is at an all time low. So we can just keep pumping out these open-source articles that masquerade as journalism. Now your relatives and coworkers can sound intelligent and well-informed when they come to talk, even though they may have only read the headline!
For real. We need to ban these articles based on opinions from social media. They’re pretty much never representative of a real person’s opinion, and they’re mostly impossible to verify if they’ve been said by a person.
We WOULD ban them, but the person in charge of banning things is rich, and the media is owned by the rich, so we’re just gonna go ahead and keep doing this.
We could ban them here. We’re in charge here.
I didn’t enjoy the entire superbowl. Not a single commercial was memorable, or with me right now. The game was sad and one sided, while the commentators just kept trying to suck off KC.
And as far as the halftime show, I didn’t like it. Now, as far as the music goes, I never like the music. But usually the music at least brings with it some amazing visuals. It usually feels like the biggest performance of the year.
Instead, they had one move. Yes, the dancing in colors to eventually form a flag that waves IS pretty cool…but you got a 20 minute performance. That visual is a minute at most. What else ya got? Oh, just a lot of dancers marching down the street…still forming a flag. Oh, the majority of your show is the flag? Yeah, it was kinda cool the first time…but that CANNOT be your only move. I forget who was billed as the official act, but there was one that broke down into a whole bunch of singers. You had jay z and eminem, and mary j blige and snoop dogg, and it just kept changing styles. That one was kinda cool.
I think that’s what I want in superbowl halftime shows. Larger than life productions where you get lost in the theatrical production of all, and it becomes an ensamble cast of artists and styles.
I want one where TLC leads into Lady Gaga, leads into Destinys Child, leads into Beyonce, capped off by GWAR.
Imagine that halftime show.
"Not a single commercial was memorable "
The fact that commercials are seen as anything else than annoying is already strange to me. But reading that it really is seen as an entertaining part of the Super Bowl takes it to a whole other level.
I despise commercials generally. But the Super Bowl is when marketers used to bring their A-game, with a very different feel from usual ads.
Now they just bring A-listers instead, put them on the screen and say, “Look who we hired! Now buy our product.”
Usually you’re right, Commercials are only annoying. The Super Bowl USED to be the exception, where companies would go all out to make something entertaining enough to be memorable. That was where the good ideas, the creative productions, would be found. If you believe there is any reality in which a commercial can be entertaining to watch, the Super Bowl was where you would find it. I’ve been to Super Bowl watch parties in which the entire crowd would go quiet just to catch the commercials. They were absolutely an entertaining part of the experience, and if you didn’t especially care about football they were easily the best part.
These days, though, not so much. These days it seems like the popular approach is just to find whatever celebrity will draw the most attention, and any form of creativity is secondary at best.
Back when I was in high school (gosh, 2005 or so?) I had a teacher that said he only watched the Superbowl to see the commercials.
Me, being someone who tunes out, mutes, or otherwise does whatever possible to avoid being subject to ads, thought it was absurd. Sure, companies may go all-out if they think their ad will pay off, but there are so many things designed to entertain us that aren’t also trying to push us to buy something.
But saying that out loud seems to confuse people.
It’s been like that for decades. At one time people would watch FOR the commercials. Commercial companies used to bring their A-game, and debut unique ads that you’d talk about for years.
This year felt mostly like just average commercials you could have seen during any commercial break.
In the 80s, Energizer had ads that you thought were ads for other products. Then they’d switch it up, and surprise! It’s the energizer bunny.
In the 90s, they had the budweiser frogs, the taco bell dog, and the wassup guys.
Now though? Ugh. Nothing funny or memorable happened.
Yeah. It’s supposed to be part of the fun. Corps will corp, and will advertise no matter what. Having an event that is effectively an advertisement competition was great. Supports artists enjoyable. Losing that is a big of a shame tbh
More recently we had such gold mines as Dietz Nuts and the PopCorners x Breaking Bad crossover.
This is a football game we’re talking about?
I found this somewhere and thought it was a pretty good explanation for all the symbolism in his performance.
And even tho I’m not super familiar with his music, I do respect him and an artist and really enjoyed the show.
Edit: and Serena crip-walking on Drake getting called a pedophile on international TV was just the icing on the cake for me.
They are using DEI with a hard “R”
Don’t forget the companion piece!
I watched it and thought Kendrick Lamar is awesome! Samuel L Jackson is awesome! Serena Williams is awesome! DJ Mustard is awesome!
I never thought oh they’re all black…
Oh I did. I just sat there with my hands tented together saying good…gooood over and over
Kendrick knew exactly what he was doing by having everyone be non-white. I was all for it.
It’s a stupid take to complain about no white people, but to claim that it’s intentional and that’s a good thing, is even more stupid.
I spent the entire SB waiting for the halftime show for that very reason. I caught some of it, my environment was too noisy for some of it. But when I heard his opening line about the revolution being televised I knew it was going to be what I was hoping for.
I just found out DJ Mustard’s first name is Dijon
DJ Mustard will Poupon all the haters.
Wouldn’t putting even one white performer in the show count as… “Forced inclusion”?
No one ever accused these people of being smart.
Nah, I don’t think it’s about being smart or not. For them it was never about “logic” or “congruence”, they are just hopelessly racist.
Yeah you’re definitely right. They’re looking at an all black show and calling it DEI. So they don’t actually care what DEI stands for, when they say DEI they mean “black”. Or more accurately probably the other word. I guess we all already knew that though.
Tell them it was all based on merit and watch their heads explode
I forget the part where the whites were forced to watch it. When did that part happen ?
Because listening to and reporting on the whites whining is not required, either.
Does race even matter here?
Affirmative Action. Critical Race Theory. DEI. We fought a Civil War over this. People got lynched. There were protests. People got beaten, bitten by dogs and hosed with water over this. And for what? So it can be taken away with the stroke of a pen. It’s a shame.
It’s very depressing how thin the veneer of progress has been proven to be. After all you mentioned.
I do think it is silly to focus on race
However, I could care less (I don’t see color)
Not seeing color can mean erasure. Denying the reality of different colors and cultures can also mean an over emphasis on conformity to the majority. Maybe that’s not what you meant, but that’s how some people take it.
X users are taking to the platform to complain amid the [Super Bowl].
Well that’s your problem, you got nazis in your platform.
Got a little platform in all your Nazis*
I noticed. I intentionally checked. And when I saw there were no white people I chuckled to myself because I know this would make piss the racists the fuck off.
“DEI only goes one direction” which means what exists when there is no DEI?
Take your time.
