Businesses tend to notice trends during economic upswings/downturns. To date, consumer spending has been steadily rising in no small part thanks to upward pressure on wages and inflationary pressure on prices. If we’re entering a recessionary spiral, you won’t need to have a “No Spending Day”. People will reflexively cut their spending when they lose their income.

Something like this might have more teeth if it was paired with protest marches or sit-ins or other actions intended to signal that prices had run away from incomes. But that doesn’t seem to be the message this meme is sending. Nobody is getting encouraged to stand outside a Target and wave a big sign that says “Stop Bird Flu! Make Eggs Cheap Again!” or picketing an Amazon Warehouse over low wages and long hours.