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REI is a consumer co-operative, not a worker co-operative.
Consumer cooperatives make sense in the context of a utility but not for a retail store.
I’m a fan of them, but it’s much meaningful of the small scale in my experience. My local community coop grocery for example brings in stuff that is basically custom for us.
REI feels a little too big so far for me to have that voice but stuff like this is probably when it works.
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