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It’s easier because they decided to not have any variation in their dull products. Pro, max, turbo, and superextra suffixes cover all the differences in a year’s product portfolio.
Admittedly I like that there is less variation. I don’t know how it is for other people, but choosing between 25 different monitors with partially overlapping feature sets is daunting, which is partially why I’m still using a 2011 TV as my only screen 😅
Probably not going with Apple when I do switch though. None of their offering has >60Hz refresh rate or HDMI 2.1 support, and I’ve never even seen any stats on their latency.