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I’m sure there’s something to be done about the naming scheme even for Dell, though, so it’s a little easier to distinguish the products.
I think it’s mostly fine - the first letter signifies the product line/sub-brand (e.g. U for Ultrasharp, AW for Alienware), then two digits mean the diagonal in inches, then another two digits are the release year; it’s only the letters after that are not entirely obvious.