I ran a DnD campaign where an important shop was under the same owner for over 1000 years, a friendly copper dragon shapeshifted into a halfling, who discovered trading with adventurers was the best way to amass a hoard, they would go all over the world finding interesting things that they have no idea of the true value of, could you believe they’d trade this neat spider statuette that may or may not be mildly cursed for a boring old ring of protection because it “has no practical use” and it “makes them dream of the whisperings of elder gods”?