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2010s: Axe body spray
That was more 2000s than 2010s.
LOL 2000s was what I typed first, then I remembered Leslie Knope remarking about Tommy Haverford being surrounded by “a dense cloud of Axe body spray” which was like in 2011 or 12. I figured he would be using whatever was trending.
It was just as pungent around 2006 and probably earlier.
I remember it being a thing when I was in highschool, but that was late 90s.
Late 90s, early 2000s was peak adolescent Axe usage. I entered high school in 2003, right when the fad was peaking. Which is good because it covered up the stench in the PE locker room.
PE locker rooms and axe are a terrible, terrible combo. Some kid inevitably empties a full can, then no one can breath.
The joke with axe was that it stank worse, not that it made things better.