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I don’t think any of these people know what “smart” is supposed to mean cause these must be the dumbest ideas for any product I’ve heard so far.
‘Smart’ means it can send your lifestyle data to the company, and make you dependent on their services.
You want to change your toilet provider? Best of luck holding your poo in for three days while the transfer is processed.
Mostly to be more efficient and save water, though I couldn’t fathom how that would work with a toilet. Perhaps it’s part of a system to monitor your water usage to help you reduce your use? Maybe the app suggests to let it mellow when it’s yellow?