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This is another grift to add to his portfolio of products. For example Trump Steak, Trump Phone, Trump University, Trump Coin, Trump shoes and so on. He never puts his name or face on something unless he knows he has a way to make a ton of money off it by screwing someone over and get away with it. He also doesn’t have to borrow money from banks anymore because the United States assumes the risk.
Remember that billionaires never spend their own money. Trump always drops a chaff grenade for the media when he is getting ready to do something really stupid using the public’s money. This is one of those moments. So the question is not, “Who is going to buy this?” the question is “What is he about to grift next using tax dollars?”