That’s actually a pretty good return, but only helps people with cash lying around.

Exactly. A 25% return is amazing, but turning $1 into $1.25 isn’t really that impressive. Turning $1,000,000 into $1,250,000 is. The two returns are the same but one made 25 cents and the other made 3x the yearly median income of a US citizen. “Buying the dip” only makes a difference if you’re already filthy rich.