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What happened in the 80s?
Maybe just more health awareness? I bet that’s when smoking started dropping off too.
The cocaine was amazing.
MADD was founded, so maybe that had something to do with it? But that was in the US, Canada, and Brazil, so I’m not sure what Europe’s deal was, unless they just decided that those in the other side of the pond were onto something.
The massive increase in cocaine usage could have also been a factor. But it’s commonly paired with alcohol so I don’t know how much coke usage would affect alcohol consumption, if at all. But maybe enough people thought that it was good enough to use on its own that they felt the need to drink less. But this is all speculation and again I don’t know if any of this applies to Europe, given that the CIA was responsible for helping make the drug be so widely available in the US back then.