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This is generally done by making a quality product, not a pile of shit.
You can get awry with selling people shit, if you charge shit prices. But the kind of assholes described in the article are gonna try to sell shit at AAA prices. Then they are gonna blame their team for not AIing hard enough.
But Bradley wasn’t complaining that they were trying to sell AI. He was upset that his manager used AI to give him a rough estimate of what he wanted Bradley to create.
And explained that he was using AI to do a part of the job that needs to be done by humans, because it helps them figure is the solution.