Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?

  • @[email protected]
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    1321 year ago

    Victoria’s Secret was started by a businessman who felt like there should be a store for men to buy lingerie for women. It didn’t go so well. The stores were on the verge of bankruptcy and the company was bought out. The new owner marketed the store towards women and it became the largest lingerie retailer in the US.

    • @[email protected]
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      1 year ago

      Less fun fact : the Ceo of victoria secret,who stepped down in 2020 largely due to these allegations, was heavily involved with Epstein, including giving him a free multi million dollar house, and letting him have “hire and firing” rights at victoria secrets to recruit victims by advertising that he was looking for models.

      • Dr. Bob
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        191 year ago

        It was. Because he felt like a creep buying lingerie for his wife at department stores.

        What I find funny is that everything she sings about has nothing to with older men in Ohio, but everything to do with female designers and gay stylists on the coasts.

    • @thepianistfroggollum
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      281 year ago

      MySpace actually just reverted back to it’s intended purpose which is for bands to post their stuff.

      • @[email protected]
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        111 year ago

        Its true intended purpose was online file storage, a full 300MB for free, which was gigantic at the time.

        I had an account there before it died, then Tom bought the domain and made it a social network.

      • @[email protected]
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        1 year ago

        Both halves of that comment are incorrect. It wasn’t originally for posting music, it was an improvement of the concept of social networking that started as an alternative to Friendster.

        The music stuff didn’t come until years later, and they never had anything you could consider a success in that department, especially after they deleted every song artists had previously posted to the site.

        Also, just going in the website right now, that’s not the bands posting those articles. That’s not even people posting news on MySpace. It is literally just aggregating music news from other websites.

    • @[email protected]
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      11 year ago

      I don’t know how to quote, so here y’all go

      “There was a social media site called MySpace“

      I’ve never felt so old in my life.

    • @[email protected]
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      121 year ago

      This was going to be my first answer. I had a boycott of ATI due to horrible driver support on Linux.

    • @[email protected]
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      1 year ago

      Is it? AMD’s first idea was to put a GPU in the same package as the CPU, and then you buy a discreet GPU and crossfire the two together. That didn’t work and it was quickly abandoned.

      Then AMD releases Faildozer around the same time Intel gets their shit in order with Core. The company gets incredibly cash strapped and very nearly falls apart. The CPU side eventually got it together, but the GPU side seems to be crawling out from that nightmare only recently.

      Edit: it also killed their relationship with Nvidia. Back then on AMD systems, the memory controller was on the north bridge chipset, which meant your choice of motherboard could have a dramatic effect on performance. The nForce chipset line was the best one. Buying ATI meant nothing like that would happen again.

      • Dark Arc
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        71 year ago

        The GPU side admittedly was what kept the CPU side from just imploding. Bulldozer was really really awful.

  • JakeBacon
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    971 year ago

    Minecraft maybe? I would say at the minimum it’s a net neutral but considering how far off the deep end Notch is now I imagine it was a good thing.

      • @[email protected]
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        441 year ago

        If I had to pin an exact date on it, it’d be when he bought the most expensive mansion in Beverly Hills (at the time, $70M was a lot for a mansion).

        Why? Because you need to deal with life changes one thing at a time. Pro-tip for the future billionaires currently scrolling this comment section: don’t move away from your friends, family, and home country immediately after getting rich – it might screw with your head a little bit. Do what the old money does: stay grounded, dress down, and pretend to be normal.

        • Lemminary
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          1 year ago

          pretend to be normal

          Me, penniless: Yep, I’m so normal *nervous laughter*

          • @[email protected]
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            51 year ago

            Far be it from me to demand frugality from a billionaire. It would have been wiser to waste money without simultaneously scoring an “own goal” on his mental health, though…

        • Flying Squid
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          41 year ago

          Living, as I do, in a town where I don’t know very many people, I would move back to my hometown to be with my old friends if I got rich. I think that’s the way to do it.

      • @[email protected]
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        1 year ago

        There were hints that he was already on that path and realized that if he didn’t get off when he did, he would have taken his game down too.

      • @[email protected]
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        -111 year ago

        Yeah - he decided he wanted a billion dollars more than he wanted his friends. All he had to do was share.

    • @[email protected]
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      301 year ago

      They’ve made some pretty awful changes to the game since. That being said, I bet minecraft would have fizzled out if microsoft didn’t purchase them. They’re still pumping out regular updates and its popularity is huge. I’d definitely consider the acquisition an overall win.

        • @[email protected]
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          21 year ago

          Accidental delete.

          Like forcing everyone over to a microsoft account, which will sneakily force you to hand over your phone number for verification for “suspicious activity” ~1 week after registration, no matter what you do or don’t do.

          There was also something about channeling all server chat messages to a central filtering team/system, and irreversibly banning anyone who said something that’s not “child safe”, even if it was just on a private server where the measure was not turned off

          • @[email protected]
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            11 year ago

            I guess the Microsoft account thing I don’t really get, it wasn’t difficult to move it over in my experience but I already had several Microsoft accounts for Windows and Xbox stuff

            Idk about the filtering thing, i definitely don’t like it in theory but also haven’t seen anyone actually banned/muted due to it, definitely doesn’t make sense that it’s enabled by default on private servers, should have been a realms only thing, then again a majority of servers with most of the population likely aren’t on realms

            • @[email protected]
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              11 year ago

              I guess the Microsoft account thing I don’t really get, it wasn’t difficult to move it over in my experience but I already had several Microsoft accounts for Windows and Xbox stuff

              For new MS accounts they now require a phone number. Not at registration, but in a week after it.

        • @[email protected]
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          1 year ago

          The game has overall become way too easy. 1.14 villagers completely broke gameplay making trading and building iron farms way too boring. The pre-1.14 mechanics were way more balanced and fun. Raid farms are just way too powerful especially with the nerf to natural spawning that 1.18 brought making witch farms basically unusable. Loads of features like that which just made things too easy. It feels like you’re rewarded too much for very little effort.

          Chat reports and microsoft migration are also really controversial, of course.

          Not to say that they haven’t made lots of positive changes but that’s my main gripe with the development over the past few years.

          • @[email protected]
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            21 year ago

            I think it’s only easy if you know all the tricks for farming and whatnot, normal players wouldn’t likely say it’s too easy necessarily, I also didn’t notice any big change between 1.13 and 1.14 unless you mean the light level thing?

            People will always find a way to break the system, and for longtime Minecraft players, it’s nice not having to do all gathering by hand, instead being able to use your knowledge to create a ridiculous farm is… Cool imo.

            To be honest though, I can’t really get into vanilla in general, I’m always playing modded if I’m playing myself, tho I watch vanilla players like Hermitcraft

            • @[email protected]
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              1 year ago

              I also didn’t notice any big change between 1.13 and 1.14 unless you mean the light level thing?

              They entirely overhauled villager trading making it a game of just placing and breaking workstations to get the trades you want. The pre-1.14 mechanics were a lot better and more rewarding imo. Iron golem spawning was also totally overhauled and they’re just too dead simple these days. You can build a 900 ingot per hour farm in about 10 minutes or less.

              People will always find a way to break the system, and for longtime Minecraft players, it’s nice not having to do all gathering by hand, instead being able to use your knowledge to create a ridiculous farm is… Cool imo.

              I love farming, I’m a technical player so that’s my main focus. I’m saying that the recent changes have really diminished the skill and fun in creating certain farms. Like how portal based farms have been the new meta for basically everything. Just changing it so mobs have a cooldown period after spawning before they can go through portals would be a massive nerf and force people to actually develop cooler farm concepts.

              • @[email protected]
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                11 year ago

                But you’re a different kind of player then the “target” for these kinds of changes right? Think about kids playing Minecraft, you think they’re generally going to be setting up massive raid farms, shulker farms, etc? Probably not, they’d be playing it more “as expected”, which isn’t really “easy” unless you know the cheese farms you can build.

                Same kind of thing with storage, there’s tons of storage systems out there that you can use, but majority don’t know about it unless they go out and find the information online.

                • @[email protected]
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                  21 year ago

                  What’s great about minecraft is that it can be enjoyed by kids but there’s a lot of depth to what you can do as well. No one complained that it was too difficult to make iron farms before the changes. Also kids likely aren’t farming thousands of obsidian blocks to make portal based farms either. There’s a balance that can be made.

        • @[email protected]
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          1 year ago

          The whole ‘censorship’ narrative was a nazi psy-op. I literally didn’t even hear about it because I blocked all the mientubers for unrelated issues, and the one guy who did eventually tip me off its existence was essentially parroting talking points straight from that guy who I blocked after I caught him trying to groom his majority child audience that what Notch said on twitter was OK and he was being cancelled.

          Like obviously I don’t trust macroshaft to do any chat moderation since they seem to think cracker is a deeply offensive racial slur but ret–d is just harmless banter, but when literally everyone making a stink about it is either an outright nazi propagandist or has close ties to one, it’s hard not to see what’s going on.

          • @[email protected]
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            31 year ago

            The most concerning thing to me is the fact that they can ban users from playing on their own servers. Moderation should be on the server owners imo. Microsoft being able to ban someone from their own server that they self host or pay to host via a third party is a big issue.

            That being said, I don’t think that Microsoft’s moderation has been as apocalyptic as a lot of people made it out to be. It’s just the principle that I take some issue with.

              • @[email protected]
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                11 year ago

                That’s a security risk because users can log in as other users. Regardless, if you paid for the game, you should be able to play on third party multiplayer servers.

                • @[email protected]
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                  11 year ago

                  True on the risk aspect, there are authentication plugins you can get instead on the server side.

                  On the ban aspect, I don’t see people making this claim for Steam, if you get banned on Steam you lose all your games, not just a $30 purchase, and maybe don’t call people slurs in online text chat? Idk, it seems like it was just an overhyped concern with few actually getting banned that didn’t deserve it somewhat.

        • @[email protected]
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          21 year ago

          The censorship is kind of rediculous, tbh I thought that was in before Microsoft. Don’t see the rest as negative, and development seems more stable in the new groove, with regular larger updates. Couldn’t vote on mobs at all before, and there is DLC for Minecraft??

    • @[email protected]
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      81 year ago

      I’m not familiar with the detail of that one - was he always a lunatic, or did that come with the money following the buyout?

    • macisr
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      21 year ago

      I don’t know if it is better than when notch was in charge, but certainly they have updated it more frequently and have taken good care of it, true.

      • @[email protected]
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        1 year ago

        I think it was at its best once Jeb started to take the reins. Notch wasn’t really good at adding features that were actually fun to play with. I liked that they were willing to take risks but that quickly soured as it pairs extremely poorly with their excessive traditionalism. It took like 5 years for them to undo the disastrous combat changes when it became quickly apparent that they sucked, and the hunger/sprinting mechanics are still a pure cancer to the experience to this day. I want to see them make big sweeping changes like in the earlier days while also not being afraid to dial it back or try again if it ends up not being fun.

  • @[email protected]
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    1 year ago

    First thing that comes to mind is Lamborghini which would not exist today if it were not acquired. It was on the verge of bankruptcy and ended up getting passed around a few times before being acquired by Volkswagen/Audi. I think the general consensus is that access to Audi’s technology brought some sophistication in the form of AWD, traction and stability control, and a bump in quality and reliability. I know they only make obscenely expensive cars that few people ever get to enjoy, but they were able to maintain a headquarters and factory in Italy with a few thousand employees which would have definitely shut down without the acquisition.

    Edit: On the topic of cars, another example would be Red Bull Racing which originated as a small F1 team started in the 90s. It was bought by Ford and rebranded to Jaguar F1. Ford didn’t have much success with it, so they sold the whole team to Red Bull for $1. Red Bull went on to dominate from 2010 to 2013 and again from 2021 to present day.

          • IWantToFuckSpez
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            1 year ago

            Yeah only Ferrari, McLaren and Williams are still driving under the name it was founded with. Haas could maybe also be counted but it was created by buying up the assets of Manor/Marussia after it collapsed, they technically didn’t buy the Marussia team. I’m not sure if it is a whole new team or if most people working for Marussia just got rehired by Haas.

          • @[email protected]
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            41 year ago

            It’s hard to start a new team from scratch, and there’s pretty much always some team that’s struggling at the back, so usually it’s done this way. Andretti is trying to start one from scratch tho.

      • @[email protected]
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        21 year ago

        IIRC Stewart Grand Prix and then Jaguar Squad. Not an F1 guy though so could definitely be wrong.

  • thelastknowngod
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    591 year ago

    Not an apple fan really at all but buying that chip design company way back when seems to have been the right move. The M1 chip in my mbp is fantastic.

    • @[email protected]
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      431 year ago

      Even before that, Apple owes its very existence to an acquisition. Acquiring Next allowed them to abandon their dying OS and start anew with OS X, and brought back in founder Steve Jobs (who Apple had previously fired). With Steve Jobs at the helm, they made the computers cool again to buy some time before the iPod completely turned the company around.

        • @[email protected]
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          1 year ago

          A similar thing happened with Pixar/Disney, where post acquisition Disney Animation Studios started to work a lot more like Pixar. Interestingly, Steve Jobs was also CEO and majority shareholder at Pixar up until that acquisition.

        • @[email protected]
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          11 year ago

          An incredibly rare example of ‘I won’t buy it unless you pay me to’ actually working out in real life.

    • @[email protected]
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      111 year ago

      It has some dumb problems though. Lack of dual monitor support and virtualization issues are painful for my users.

      • @[email protected]
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        91 year ago

        I can confirm that dual monitors do work on my M2 Max, with the laptop’s own screen I’m at three. I use this setup everyday, no issues.

      • Clegko
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        51 year ago

        Ive been running 2 1440p monitors off a M1 Mini since it’s launch, one over HDMI and one over DisplayPort via USB C… What’re you talking about?

      • @[email protected]
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        41 year ago

        Is the lack of dual monitor support only for the M1? I have an M1 Pro MBP for a work computer and it works fine with two monitors + the laptop screen

        • @[email protected]
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          1 year ago

          Windows 11 has 64bit ARM support with emulation for 64bit x86 apps, Windows 10 only does 32bit afaik.

          They can’t take the same step as Apple of just killing off x86 because they don’t control all aspects of the devices like Apple does

          Not saying I like the forceful move to ARM, I’m honestly not sure how worth it it will be in the long run, but who knows.

            • @[email protected]
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              1 year ago

              They 100% have been selling ARM windows machines for years now, they just suck in comparison to x86

              They did push for universal binaries, but no devs wanted to make the switch, I actually appreciate that Windows didn’t bork all prior applications unilaterally like Apple does with most of their OS releases (I work for a company that has a program with Linux/windows/macOS and I swear every single major macOS update breaks shit and Apple doesn’t give a fuck)

              I don’t see the performance being comparable yet, at least in my experience the power of ARM is much more in its energy efficiency, it simply does not compete in actual real world power (at least yet)

              Ultimately I think it comes down more to Apple vs Windows approaches, Apple controls every aspect of every official device running macOS, windows is much more free form with so many manufacturers and different configurations being possible.

              I would never willingly purchase an Apple device for that reason, but I also like Linux, just too much of a gamer to constantly want to worry about comparability.

                • @[email protected]
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                  11 year ago

                  Can you not just install Windows 11 normally on an ARM processor? I would think it’d be included with a normal installer but idk for sure, do people even build custom ARM rigs?

                  Its sort of a give and take though still, you can’t really build a hackintosh without very specific parts so… The fact there is no “macOS for ARM” copy available at all makes the point somewhat moot no?

                  UWP still exists, Microsoft is like the only one still developing them though, there are a few others but it’s definitely not a focus for any devs outside of Microsoft that I’ve seen.

                  Though I do agree that Apple generally sticks to their decisions whether for better or for worse :p

    • @[email protected]
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      311 year ago

      didn’t they like… scrape everyone’s open source code for an ai and then gatekeep that shit to their own infra?

    • Dark Arc
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      281 year ago

      Mixed feelings on this one; I think the jury is still out. I think I preferred GitHub being independent and focused on hosting source code and reviewing merge requests. But… I’m not sure if the product would’ve ended up any better without being under Microsoft.

      Microsoft lately seems to take pretty hands off approaches and follow the “don’t fix what isn’t broken” rule well, which seems to be working for them.

      • @[email protected]
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        51 year ago

        They still behave like a monopoly. Microsoft owning everything is bad for tech even if they can throw money at it and make it “better.” I moved to codeberg.org and it’s been decent.

        • @[email protected]
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          11 year ago

          Yeah, I don’t think anyone’s denying that MS is a shitty company; we’re just talking about companies that have either improved, or haven’t gotten significantly worse, because some other company bought them out.

    • @[email protected]
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      161 year ago

      And now Azure DevOps has completely been forgotten about. I was setting up an web app in Azure and it gave me the option to do continuous integration from GitHub, but not Azure DevOps.

      • @[email protected]
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        81 year ago

        This one hurts. My team at work currently uses AzDO for our build pipeline. It works pretty well, making it easy to trace which build actually got deployed, plus which git branch and commit got built. The variable substitution feature is pretty slick for test vs. prod builds, too.

        You can put together continuous integration with Github Actions, but from what I’ve seen so far, it seems so much more primitive :(

          • @[email protected]
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            11 year ago

            Interesting, sounds like merge queues can streamline some of the housekeeping around PRs. I’ll have to read up on them some more.

            I wasn’t thinking about differences between Github and AzDops repos, only between GH actions and AZ pipelines. My team moved the code to Github a long time ago – AZ pipelines is perfectly happy having the code there.

            Hmm, now I wonder if anyone keeps their code in AZ Repos and their CI stuff in Github Actions (probably not, it sounds absurd!)

  • The Giant Korean
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    561 year ago

    One could make the argument for Disney buying Marvel. They made some great movies. They had also then had enough cash to buy back X-Men, etc and bring everything back in under Marvel Studios. Not a big fan of Marvel stuff lately, but everything up through Endgame was great, especially for a comic nerd like myself.

    • @[email protected]
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      401 year ago

      I enjoyed the story arc leading up to Endgame, but since then, they’ve filmed so much that I just feel like I can’t keep up. The last movie I watched was Multiverse of Madness where I spent about half the movie going “Huh, I feel like I’m missing stuff from the Wanda TV show”. I had never seen Spider-Man: No Way Home, either. And I guess there was a Loki show and a Marvel “What If” series, too?

      Being a Marvel fan shouldn’t have to be a job!

      • @[email protected]
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        211 year ago

        going “Huh, I feel like I’m missing stuff

        Thats how it is to read a Marvel comic too. I love it. But it is not for everyone. And in comics there is too much to keep up so you just accept that you cant.

        • @[email protected]
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          91 year ago

          Yep. That would require a subscription to disney plus, but I’m not really interested in doing that. It’s too much effort for the payoff.

          What’s the payoff? Well, I watched Multiverse of Madness on a flight to see relatives last year. Out of the movies in the plane’s catalog, it was one of the more-interesting ones. So – the payoff is understanding a random in-flight movie a little better.

          I might just steer clear of any Marvel movies next time.

        • The Giant Korean
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          81 year ago

          Exactly. After they claimed that you wouldn’t need to watch the shows to know what’s going on.

    • @[email protected]
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      141 year ago

      Some stuff hasn’t resonated well but there’s still some that’s been great. Loki, She Hulk, Guardians Xmas, Guardians 3, BP2. I am excited for The Marvels. Shang Chi was meh the first time but on a rewatch after watching some of this other stuff I got more of the connections and enjoyed it more.

      • The Giant Korean
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        51 year ago

        True! I enjoyed Loki. Ms Marvel was OK. Shang Chi was fun. Generally though, I feel that things have gotten really watered down and the quality has taken a nosedive. I haven’t bothered watching the new Thor or Ant-Man. The Marvels looks great, but I’m not holding my breath. I’m really really hoping that Fantastic 4 is good, and done properly this time (especially Doom).

        • @[email protected]
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          41 year ago

          F4 has such high expectations I don’t think it can be done properly.

          I thought Krasinski was a good Mr. Fantastic in Dr Strange 3, so we’ll see where they take it.

          • loobkoob
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            11 year ago

            I didn’t dislike Krasinski in Dr Strange 2 but I wasn’t fully sold on him. He was fine for a cameo, but I don’t think he’d pull off the character in a lead role. Mr Fantastic - or at least my interpretation of him - has always been arrogant, aloof and disconnected. It’s clear he thinks he’s the smartest person in the room (because he is, and probably the planet), and he’s not necessarily a cold person but it’s obvious he focuses more on his work than on the people around him, even if he does care about them. Krasinski just never sold me on being the smartest person on the planet, not did he really nail the slightly disconnected aspect of the character, I feel.

            It’s perhaps a slightly weird suggestion, but I’ve always felt that Glenn Howerton (Dennis from It’s Always Sunny In Philadelphia) would be my ideal Mr Fantastic. He can absolutely pull of that arrogant, slightly narcissistic aspect of the character, but I feel like he can do it in a charismatic, likeable way. And he can definitely sell the idea that he’s very intelligent. Plus he looks the part.

        • @[email protected]
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          41 year ago

          Quantumania got a bad rap, but I actually enjoyed it. It was pretty CG heavy and that detracted from it a bit, but it was still fun and an interesting episode to start what ever season we’re up to now.

              • Flying Squid
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                21 year ago

                I apparently go against the flow. I didn’t like Avengers: Endgame (I only watched it to find out what happens) and, while we’re at it, I didn’t like Rogue One either.

                • @[email protected]
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                  1 year ago

                  I fucking despise Rogue One and would rather sit through Jar-Jar Binks singing Bohemian Rhapsody through the duration of the entire song than to have to sit and watch that monstrosity of a movie again.

                  I do not want to watch some poor girl get told off, put down, and kicked down by everyone else around her simply because she was a sacrificial lamb for the overarching plot and everyone else knew it but her. And that’s all Rogue One was.

      • @[email protected]
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        11 year ago

        I’m sorry, but She Hulk? Loki was whatever, the Xmas special and BP2 were fine and Guardians 3 was amazing, but really?

        Sorry, I know it’s just an opinion but I got severe whiplash seeing that title up there.

        • @[email protected]
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          11 year ago

          Yep She Hulk was one of my favorites, probably the funniest of the marvel TV shows. The ending was weird but I loved everything else about it.

          • @[email protected]
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            11 year ago

            Every day I’m on this Earth, the sheer breadth of human diversity (especially when it comes to thoughts and opinions) continues to astound me.

      • @[email protected]
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        191 year ago

        Were you around when “The Secret War” series came out in the comics? The plot line ran through every single title in the Marvel catalog. Just keeping up with Spiderman required reading four issues. That strategy of story telling wasn’t invented by Disney.

        • @[email protected]
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          21 year ago

          I like it. It’s better than every story being inconsistent. I haven’t watched all the marvel stuff and don’t feel like I missed much really.

        • @[email protected]
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          01 year ago

          As others have said, something being stupid in the past doesn’t excuse it being stupid now. And hey, I’d get it if we were still dealing with a couple movies a year, but now it’s a flood of content that nobody can keep up with unless Marvel is their only hobby.

      • @[email protected]
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        1 year ago

        My dude… the plot lines in comic books were so convoluted that the writers literally came up with an in canon catastrophe to clean up the timeline by collapsing countless alternate universes. Superhero movies being tied to each other and having a convulted mess of a plot that makes you feel lost if you miss “obscure marvel kerfluffle 3 wrath of the plot device” is very on brand for comics based media.

      • @[email protected]
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        11 year ago

        Disney is literally racist, sexist, homophobic… Etc. You name it. They cave to China for money every time, even if it’s shrinking or even removing black people from their posters

    • @[email protected]
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      31 year ago

      With Disney buying starwars I didn’t like what they did with the sequels but just about everything else they did amazingly

    • jaam01
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      401 year ago

      I don’t think that’s a fair comparison. Youtube only existed for less than 2 years as an independent start up. There’s no way to know what it could become as an independent tech company.

    • Pyro
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      181 year ago

      From what I heard, Geely bought them and just said “here’s a bunch of money, do whatever the fuck you want”, and they suddenly started making good stuff.

      I wish someone would do that to me, haha

      • Margot Robbie
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        91 year ago

        Geely did improve their quality and safety significantly by using Volvo’s engineering expertise so it is a win-win for both, and I hope they’ll revitalize Proton and Lotus the same way.

    • Dark Arc
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      -121 year ago

      This confused me for a second because folks so often call Valve Software, Volvo 😂

  • @[email protected]
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    441 year ago

    We had a local grocery chain get bought out by whole foods (before it was amazon). They went from 80% bullshit homeopathic vitamin shit and 20% old rotting produce to stores with actual (if overpriced) food. I’m sure the local vegans and crystal mommies were sad, but I thought it was a huge improvement.

  • @[email protected]
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    381 year ago

    Motorola, while it was owned by Google, was actually quite good. The Moto g and the Moto x line were started in that era. The original Moto x was one of the best looking phones I’ve ever used.

  • @[email protected]
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    331 year ago

    Appalachian Mountain Brewery.

    They paved the way for new breweries in a little mountain town in western North Carolina. They consistently gave significant percentages to charities, often local. They built a recognized brand and then sold to Anheuser Busch InBev. AB InBev helped them reach new craft beer drinkers with a huge corporate backing. The business ran the same as far as a local consumer could tell. They got a lot of new insight and opportunities.

    And then two of the original founders bought it back from AB InBev. First time that’s ever happened. Really great guys too. Very happy to continue to see their journey.

    • @[email protected]OP
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      81 year ago

      That sounds a lot like Chipotle. Sold to McDonalds, exploded in popularity, and bought themselves back.

      • @[email protected]
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        81 year ago

        Now it’s time they sold it back. Those fuckers won’t let me order my precious queserito anymore :(

    • @[email protected]
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      81 year ago

      The beer bust is happening. Craft beer isn’t the darling it money maker it was a decade ago.

      Sounds like this brewery navigated this well and sold high and bought low, but the amount of breweries closing by me is crazy

    • @[email protected]
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      71 year ago

      Another brewery in NC for bought out by AB, Wicked Weed.

      I just checked and it looks like they recently bought themselves back from AB, nice.

      Might be a similar story to Appalachian Mountain.

      Dogfish Head is now owned by Boston Beer Company, and they have continued to put out great beers imo.

    • @[email protected]
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      31 year ago

      AB InBev does some great stuff with their craft owners. If it made sense for them to buy it back that’s awesome, but their mantra around craft really is: “you’ve got success, we’re just going to give you more tools”. A lot of the big folks like Duvall operate that way and you wind up with regional breweries shipping kegs around the world.