It’s just the addition of “AI”. We’ve been doing the same thing for a long time. I used to work for an advertising data company over a decade ago, and they filtered all the ads for one of the big channels’ streaming services in exactly the same way just with regular algorithms rather than AI. It’s what would make ads for men’s razors appear in the middle of a soap opera at 11PM because it knew the user was a man getting home from the pub.