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Let’s be honest: I, as a customer, want to make informed buying decisions. I want to buy food that is tasty and maybe is healthy, but not based on some image that some marketing guys want to push. I want to choose the car which is best (and cheapest) for my purposes, and don’t want to be hearded into buying something else. I want to choose the best insurance for me and not be mislead by some emotional ad showing me a happy family.
And I really do not want to be manipulated in an emotional vulnerable moment so that I buy something. That’s shady as fuck