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Because, similar to blackface in its time, people love to point and laugh at exaggerated caricatures of something different from themselves.
And CBS airs lowest common denominator garbage that the masses devour.
The term you’re looking for is minstrel shows https://en.m.wikipedia.org/wiki/Minstrel_show
BBT is a minstrel show to humiliate smart people, anti intelligence sentiment is high in America