Yeah my wife and I drove down to virginia and there was one across from where we were staying and I could not believe the line. Its like if it were cheap with no line I might buy their faire. And I mean I will shell out and wait for quality. There is a non chain burger place by me that has really limited hours run by some brothers. It opens for lunch and then just late enough so folks can pick something up on the way home from work so like 6pm or something. Always has a line and man it is worth it.

I’m confident that it’s part of their marketing. Every store near me has a drive-thru line that impedes traffic and/or crosses over itself. I think this is so that you drive past one and cant help but go ‘oh! look at how much demand they have,’ as you are stuck the the line to get into their line.