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Runescape back in the day did it pretty well, F2P with a single optional subscription. This model is pretty much dead at this point though.
Turning my business mind towards Skate, they can make money through sources other than the customers.
Clothing companies, in game billboards, in game music deals, skateboard companies… you get the game in front of enough people and the players wont be the whales.
So the game is plastered in advertising, that sounds even worse. Seriously I just want to buy a good game. Factorio is a good example of that.
I dont know that for certain. Just saying theres revenue streams that a F2P game can leverage if they can get the player count high enough, Its something Id tollerate from a good enough F2P game especially if its done well, Skate culture has always had certain brands associated with it so it COULD be done organically.