Yep, the right peddles sexy chest-beating wishful thinking and conspiracy theories which sells itself, the left has to sell the actual hard work that is needed - and yes frequently leans into chasing stupid celebrity endorsements and fluff and getting bogged down in the weeds or getting tripped up by well-meaning labels that get twisted used as battering rams against them like DEI, Woke, Socialist, etc.

Unfortunately we cannot win by being as bad as them, that is the burden of being on the righteous path of fairness, logic and reason.