The word hypernormalisation was coined by Alexei Yurchak a professor of anthropology who was born in Leningrad. He introduced the word which describes paradoxes of life during the 1970s and 1980s in the USSR. He says everyone in the Soviet Union knew the system was failing, but no one could imagine any alternative to the status quo and politicians and citizens alike were resigned to maintaining the pretense of a functioning society. Over time, the mass delusion became a self-fulfilling prophecy with everyone accepting it as the new norm rather than pretend.