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As long as people pay for it and they make massive profits through it.
I mean, look at the last situation in which netflix addressed account sharing. Their user number actually increased because of it from what I have read.
Those people that can’t afford it will most likely switch to a less expensive tier and then probably see ads. I have seen that recently with my father who wasn’t even bothered or annoyed by the constant ads while watching a single episode.
I don’t understand how people are ok with ads? They annoy me so much. It’s wasting your time so it can attempt to manipulate you into buying stuff with the money you can’t afford to spend.