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Can’t really run one outside of your home network.it also requires people to set up a bit of hardware and change the DNS records in their routers, not a everyone is up for that. Especially those who just use whatever their ISP gives them.
If you have a VPN, it’s trivial to point it at your pihole to get the benefits of both on the go, I agree it’s not for everyone but you really dislike ads and tracking, there’s little better out there to protect you and the barrier to entry is pretty low, though not zero.