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Another exception is how sometimes increasing prices will increase sales rather than the other way around.
Also a lot of the time, a discount will get more attention than the price itself. Like $1000 with a 60% markdown ($400 final) might sell more than the same thing at $350 with 0% markdown.
yessir! veblen goods https://www.investopedia.com/terms/v/veblen-good.asp
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