Same for our family. To be clear I saw their “inclusivity” for what it was, but I’ll still reward that over its absence, because I want to see more of it in the world regardless of motivation. My wife was all in, the stereotypical Target-loving mom who liked them a LOT and would visit sometimes just to kill time between other things.

But she has principles, so she hasn’t shopped there since all this stuff, and we won’t be going back.

Folks, give your money to Costco! There’s no ethical consumption under capitalism, yes, but Costco has been a standout in the industry just for how they treat their employees, for a long time now, probably decades by this point. And they read the room wisely (or just actually mean it, but probably not) and vocally retained DEI efforts.