Yeah, horrible innit? When I used to go to the cinema as a kid in the 70s and 80s, you’d get maybe ten minutes of trailers before your film. And I never minded that, I don’t dislike watching trailers. These days, totally different. Last time I went to the cinema there was maybe half an hour of ads. Some trailers, but mostly just advertisements for crap.

It is so fuckin disrespectful to their customers. If I wanted to see all that bullshit, I could have stayed home and watched it on TV. Except I don’t watch TV because the experience is so poor - largely because of ads.

I understand that cinemas have been struggling ever since covid, even before, and I understand that advertising revenue pays the bills. But cinema isn’t cheap, for me it’s an occasional treat when there’s something I really wanna see on the big screen. I do not want to spend that much money and get treated like a fuckin farm animal being fed crap. Wankers.

I can’t be alone in feeling this way, who wants to pay to see ads? Who thinks that sounds like a great evening out? It ruins the experience, and it’s insulting, by the time the movie starts I’m angry. I’d rather pay a bit more and just have a couple of trailers.

I recently went to a small autonomous cinema with a mate and saw Mulholland Drive. Great experience, comfy seats, could bring in drinks from the bar, no fuckin ads. But for new films there aren’t many options. So I don’t often go to the cinema.

Sorry for this long and bitter diatribe! You just hit on something that really pisses me off too.