Interesting, I hadn’t seen news about that Apple feature before… There seems to be a lot more press around Recall, which in turn amps up the amount of consumer attention and backlash.

That said (and I wouldn’t want Apple’s “semantic search” even if I had an Apple device), I’d still trust Apple more to manage the dataset securely compared to Microsoft. The Apple ecosystem is far more strictly controlled, whereas in Windows it’s more of a free-for-all (most people just used XP as an administrator, the UAC could be easily disabled on Windows Vista and 7, etc.). Especially with Microsoft’s move to put advertising in Windows 11 and complete lack of security measures in the initial version of Recall, it is very hard to trust Microsoft in this regard.