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That’s a bit too much capitalist kool-aid right there.
Just because you get more rights about your likeness doesn’t mean you can sell your soul. The proposed law would just better protect you where other people could already abuse your likeness.
Copyright protects attribution for the purposes of gain from reproduction, sale, adaptation and presentation. All of the cases of licensing likeness currently upheld are in place to protect gain (or prevent use for gain) from that likeness.
I don’t think it’s much of a stretch to imagine people will find creative ways to make money on such a huge and presently mostly untapped resource. Especially from vulnerable people.