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That story is so common. They destroyed Secret Santa that way. User-run thing that got some traction so they built redditgifts around it, then decided redditgifts wasn’t sufficiently profitable so canned it and took the user-run part down with it.
I will continue to be bitter about them killing secret Santa. It was such a great tradition, killed off far too soon because it “wasn’t profitable enough”, nevermind that the point of the event is to celebrate the holiday season and the spirit of giving
Didn’t it also start off as an entirely user run thing before Reddit admins took over it?
Yes it did. And then they ran it for a handful of years. And then they killed it. Brutally.